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What is Marketing?
Marketing is an essential activity in any business to help maintain and grow the business, reaching
to the outside world, including customers, clients, stakeholders, competitors. It helps the business
to define what kind of work we want to do, how we can get those works, how big the business
aims to grow, etc.
In Part3, you are required to understand how to structure a marketing plan tailored to the practice
situation as well as activities and methods involved during the marketing process.